I wear several hats! As a Chef at Classic Fine Foods, I work alongside the Sales and Marketing teams. As a Business Developer, I offer technical support and recipe development to our customers. I also spend time preparing tasting sessions for existing and potential customers to show how to prepare products from our portfolio, and I also provide our Sales Teams with Chefs' feedback. Finally, an exciting part of my job is being actively involved in events, in both B2B and B2C sectors, supporting our brands and helping to build the Classic Fine Foods’s reputation.

What I like most about my job is always being able to cook with the best products and to work with like-minded people with a passion for food and the hospitality business. A great day for me is when I work with our customers and help them make meaningful changes that make their business thrive. One of my proudest moments was having the opportunity to mentor Shiok Meats, the first company in the world to produce shell fish, shrimps, crab, and lobster using cellular agriculture. I worked together with their Product Manager and Food Scientist on how to incorporate their products into recipes, leading to the first ever cell-based lobster and crab tasting in the world!

Classic Fine Foods Singapore is currently considered a centre of excellence for alternative proteins in Singapore where I am actively involved in offering my expertise to both customers and start-ups through collaboration, extensive new product tasting sessions, and R&D for new customer recipes.

Chef José - TheTasteLab - Singapore